Strategic Partnership between ISTAA and Booking.com

ISTAA and Booking.com are excited to announce their first Strategic Partnership agreement together! This agreement is focused on taking strategic steps towards better travel experiences in the Sports and Events industry and offering added value to the ISTAA members.

Booking.com, the global leader in connecting travellers with the widest choice of incredible places to stay, signed a four-year exclusive global partnership with UEFA, as the Official Accommodation and Attractions Booking Partner of all UEFA National Team Football Competitions from 2018 to 2022. With a mission to empower people to experience the world and with over 1.4 million unique places to stay in over 120,000 destinations worldwide, including everywhere UEFA National Team Football tournament games are held.

We look forward to making a stronger and better impact on the sports travel industry together!