Vip Sportstravel is now SPORTFIVE

Global sports business agency reintroduces as SPORTFIVE

  • Lagardère Sports and Entertainment is rebranded as SPORTFIVE effective immediately across all regional operations
  • SPORTFIVE functions as masterbrand and includes majority of subsidiaries
  • New global leadership team with a four-member executive committee, led by CEO Stefan Felsing
  • Agency rebranding completes transformation process after finalized transaction between Lagardère Group and H.I.G. Capital

Read the full press release here.

Rainner Wenning